Proof of Play
Every ad, every song, every broadcast — logged, verified, and attributable. This is the standard GlueArrow operates by.
Broadcast is the oldest live medium still in daily use. It is also the least accountable. An advertiser books a spot and, outside a handful of mature markets, has no way to prove the spot ran. An artist releases a song and, outside a handful of mature markets, has no way to know where it played. The rest of the world receives broadcast and sends nothing back.
GlueArrow is the layer that sends something back.
What a verified broadcast looks like
Every broadcast on the network is recorded at the point it airs. Every ad is matched to the booked schedule. Every song is matched to the registry. Every match is timestamped, stored, and made available to the parties with a stake in that broadcast — the advertiser who paid for it, the rights holder owed for it, the station that aired it.
- Recorded at the moment of broadcast — not reconstructed after the fact.
- Tamper-evident — once written, the record cannot be rewritten.
- Distributed — the station, the advertiser, and the rights holder each hold a copy of the same truth.
Why this is a standards post
Most platforms open with a vision statement. GlueArrow opens with a standard. The platform exists because media is too important to leave unverified. If the standard holds, the vision follows.
Everything else published under this masthead — company updates, product announcements, policy changes, community stories — is grounded in the same line: if we cannot prove it, we do not publish it.
“If we cannot prove it, we do not publish it.”